AURIS.
Users usually hesitate to manage hearing aids independently because of its perceived complexity. They constantly seek support from online resources, an audiologist, or family. This leads to helplessness and frustration, eventually resulting in giving up on the device.
What?
Service that aids new device users to lower perceived complexity, dexterity, and learning curve
For?
For new hearing aid users
How?
Assists in knowing the device better and plans the required control steps to maintain the shelf life of device
| Product Design
Duration: 5 months
10%
of D/deaf Indian population wear two hearing aids
5000:01
There are about 7,000 practising Audiologist in India, means having 1 specialists per 5000 patients
83%
Only 17% of people who needs hearing aids actually wear it
Challenges
& Barriers
Behavioural
Hearings aids are perceived as complex device and have a steep learning curve. This increases the adaptation time with the device leading to frustration.
Cultural
Hearings aids are associated with taboo and stigma in the Indian society which makes it difficult to reach out for assistance from family/friends. This reinforces helplessness, depression, and other mental health issues.
Awareness
Financial
Knowing their device is important and it is crucial to educate new users. Maintaining the device with proper wear and care is necessary for optimal functioning, comfort and longetivity.
Hearings aids are expensive device and comes with 2 year warranty. Frequent doctor's visits and its aftercare create significant financial burden on individuals and family, hindering access to necessary healthcare and support
Consumer Pain Points
We interviewed 16 patients, out of which only 5 were hearing aid users.
"My hearing aids are out of battery and broken. I did not get time to fix them hence left them at home" - User
"Whenever the user is buying hearing aid, they are not ready for the adaptation period" - ENT Specialists
"I would suggest visiting AUD 2-3 times a month initially since it is a foreign body attached to them and might take some time to get use to it" - Audiologists
How Might We
Concept Brief
aid the user to adapt to the hearing aid with personalized experience further leading to reduce the number of drop out users of the device?
Auris is a service based solution which acts as a catalyst for the first time users in aiding them through the process of adaption and retention.
It is an effort to know the device better and self- troubleshoot, avoiding frequent visits to doctor while saving time, effort and money.
The personalized user experience enhances the compatibility with the device, gradually lowering the learning curve.
Hearing aids are dispensed according to preferences
Adaptation
Retention
Dispensing
The device is programmed based on the diagnosis
Programming
The AUD trains user with the device while introducing Auris
Counselling
​The user adjusts with the device as they self-troubleshoot with Auris
Troubleshooting
The user subscribes for the customized maintenance kit
Subscription
The user notices fewer AUD visits, consistent quality and seamless experience
Tracking
The user joins community and puts subscription on auto-renewal.
Retention
User Journey
Design System
Colors
#FBEE36
#C41F4D
#1D2935
International Deaf Flag
Typeface & Fonts
Aa
Roboto
Aa
Montserrat
Components
High Fidelity Prototype
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​The user onboards the platform by optimizing the app interface according to the device requirements
Onboarding
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It highlights the USP of the service. It also makes device information and self-troubleshooting easily accessible
Homepage
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Troubleshooting
It allows users to self-troubleshoot by answering to close ended questions, avoiding frequent AUD visit and saving on time and money.
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It allows users to choose from pre-defined and customized plans that provides resources/products needed to maintain the device
Subscription
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E-Store
It provides users with standardized hearing aid products with customized usability guide
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Community
Community access and AI chatbot for further troubleshooting and availing complete benefit of the service
AURIS.
#AidAlly